You can download the ultimate ASO Cheat Sheet for free here and find out exactly how to get more app downloads without spending a thing. It is also possible to use some free resources to get keywords inspiration, like the Google Keyword Planner or Apple Search Ads recommended and related keywords. This platform provides all the insights you need, and it even offers a seven-day free trial.
Use all its available features for free, including the Keyword Tool. Want more app downloads? Start by increasing your brand awareness. First, create a unique website or a landing page for your app. You can use free software like WordPress , which makes it very easy to create your own website. Building a website or a landing page will help you share useful content about your app. Having a central point where visitors can learn more about your app is essential. The point is to offer some news about your app, like new available features, a new design, etc.
If you have a travel app, you might want to provide interesting content on places to see over the world or a practical guide to being the perfect backpacker. The point is to feed your community with relevant content that eventually will be shared across the web via social media. Speaking of which, it is also essential to build your social presence. The greater your social presence, the better.
They are all free! Social media management demands a lot of work, especially if you want it to be effective. Again, the point is to benefit from word-of-mouth and virality to get your app known. Make sure you encourage users to share your content.
For instance, if your app helps people find great activities in their area, you could giveaway a travel basket that has road maps, coloring activities to keep kids entertained, an iPhone mount for the car and 20 music downloads to listen to while traveling.
Lotus, an app that connects users with hot electronic deals, ran a contest and gave people a chance to win free movie tickets after downloading their app. For instance, if your app provides easy meal plans for busy moms, you should research blogs that cater to that audience.
You can also review lists of sites that accept guest blogs. We have lists below for you to check out. At a minimum, most blog owners allow guests to include their company link, or a link to their app, in their bio. In some cases, you can even include a link or two in the article to sites of your choice.
In addition, there will likely be a word-count requirement. The best part about guest posting is that apart from helping you increase app downloads, you can accomplish a breadth of other objectives like email subscription, traffic, product reviews, etc.
Apps are an important communication tool for every company, but getting your customer base to download the app can be a challenge. Phone Number. Company Name. Job Title. View Success Stories. Find Out Now. Image Source: Wikipedia. Read Now. Liked our article? Give us your feedback by rating it.
Awful Bad Okay Good Amazing. Total Rating : 13 , Average Rating : 3. Share below in the comments section! Sign in. How App Store Optimization Works The first thing you need to grasp to generate more app downloads is how the app stores you publish your app to actually work.
There are quite a few factors that affect your ASO: Positive reviews: The more positive reviews an app has, the higher its rating will be. When users rank an app highly, it will also be ranked highly, which naturally improves downloads. App publishers should aim for a steady amount of downloads to rank highly. Keyword relevance: Apps with popular keywords in their title and description may see more downloads. Revenue: Apps with a good record of revenue generation will get more visibility from the app store.
Country: Regional success can influence your ranking in that region. Boosting your ranking in multiple regions can have a snowball effect.
Backlinks: If you can include backlinks to many relevant pages, you can improve your app ranking. App starts: The number of times users actually open your app also has a significant impact on ranking.
Retention: The number of people who uninstall your app vs. To ensure retention, cater heavily toward your target audience in the app description. Create an Enticing App Icon Your app icon is the first thing someone sees in the app store, so the design you choose is critical to your success.
Social Media Outreach App developers must expand their online presence. Who is your app? If it were a person, what would it sound and act like? Keep your app name short and sweet, easy to spell, and memorable. Do your best to choose a name that reflects what your app Users should not scroll past your app when looking for something to fit their needs.
Using Eye-Catching Photos and Videos One of the most important aspects of your app description is your collection of photos, app screenshots, and videos. A good combination of these two is crucial to encouraging users to click that download button. Here are a few ways you can use photos to make users more interested: Show what your app actually looks like for users — not splash screens. Make sure your screenshots contain different aspects of the app in action.
Include explanations, captions, and arrows that show users what they can do inside your app. Put extra emphasis on the most popular and needed features of your app. Convince users that your app has a better design than that of your competitors.
Encourage User Reviews If you can draw positive user reviews from fans of your app, you can see your downloads increase exponentially. There are a variety of ways to develop a compelling app preview video. You can include copy in particular frames to highlight functionality or value, have your own audio of music or voiceovers, and show footage of the application in action.
Check out more tips on how to make a stellar app preview video. Video is essential for any business to promote its services and brand. Also, 9 out of 10 viewers want to see more video content from brands and businesses. Video is a versatile form of content, and brands can leverage video on social media channels, YouTube, online forums, websites or incorporate it with written content. Develop a variety of video content for your audience to consume. Show off the user interface of your application.
Create how-to videos to explain how to use your application and while you compile user feedback, make sure to create content that answers frequently asked questions about your application. You can also create entertaining content similar to a television commercial to expand brand awareness. Publish this content on your YouTube channel, social media channels, and more.
If you do not properly eliminate potential bugs, users can quickly complain about your application and leave poor reviews. Ongoing maintenance is one of the biggest enterprise application development challenges. Take a proactive approach and have a development team ready to resolve any issues. Once you feel confident, your app is ready, launch it but keep your development team on call to resolve any other potential problems.
Learn more about mobile app development risk management. The components will require a team well-versed in app development, digital marketing, and design. Codesmith has a team composed of app developers, business analysts, and digital marketers to deliver superior mobile app marketing and maintenance support:.
Just like SEO, you want to identify the best keyword searches that align with your application but have relatively low competition. Ideally, you want to be at the top of the search results for your target keywords, and going after keywords with high competition is a tough battle. ASO takes considerable and consistent effort to support your app listing. Use an app store keyword research tool and identify keywords you want to incorporate on your app listing. Once you have a sufficient keyword list, begin incorporating your keywords in relevant metadata on your app listing, including the title, URL, and description.
Creating your own website from scratch is essential. Still, it takes considerable time to build up your domain authority DA , generate organic traffic, and rank for the keywords you want to bring in qualified leads. App directories and forum sites are a great way to earn referral traffic to your website or direct people directly to your app listing in Google Play or the App Store. Find applicable app directories for your category, submit your app with a thorough description, and fill out all the fields.
Many directories have high domain authority DA , search traffic and often dominate keyword rankings for the search topics that align with your app.
It will also help you create backlinks to your site, increasing referral traffic and improving your DA. Also, try to find tech bloggers or tech review sites and fill out a contact form to request a review for your app.
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